Himesh Reshammiya sells himself

Himesh Reshammiya's 'Radio' is dated to release on 3rd December. But his latest promotional tactic shows an over confident Himesh. Why? Take a look at the hoardings; it only features him on a white background and doesn't mention anything about the movie or the cast. What is intriguing is the ambiguous 'Thursday, 3rd Dec. In theatres'! None of the Bollywood megastars have promoted their films largely based on their brand image. One can concur Himesh is over confidence for the success of the film. On the other hand, you have 'Paa' releasing simultaneously. But here the character Auro is strongly promoted by the Big B himself. This is Amitabh Bachchan's first film where he completely loses his identity. But 'Radio' seems a league ahead of 'Paa'. 'Radio' has managed to recover its budget even before it's release. The revenue that comes from the cinemas automatically converts into profit. Has Himesh given a cue to brand name as a new promotional tactic?